What’s Your Firm’s Value Meal?
in today’s price-conscious marketplace,your firm just might need to develop a really attractive reduced price offer (aka its “value meal”). Here are 7 value offers and 7 economic factors to consider....
View ArticleBlog Help: No One Reads My Blog
What do I do? No one's reading my blog. Understand that, no matter of how good a blogger you are, there are always ways to improve what you’re doing particularly where driving blog traffic and blog...
View ArticlePimp My Tweet
Many businesses view Twitter as a one-to-many broadcast platform Despite this, tweets, as a form of social media communication, aren’t about you or your firm! While Twitter communications exchanges at...
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Godfather Marketing: Make Them an Offer They Can’t Refuse
When the Godfather spoke, everyone listened. Is the same true of your marketing? Everyone took Don Vito Corleone, played by Marlon Brando seriously, when he said to his godson, Johnny Fontane in The...
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Do You Know Your Marketing ABCs?
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing. The post Do You Know Your Marketing ABCs? appeared first on Heidi Cohen.
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Direct Marketing ABCs – Digital, Social Media & Mobile Included
Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?)...
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Why Wait Until Black Friday To Make Your Best Offer?
Black Friday is here and customers, eager to get the best deals, have been camped out in front of stores all night. As a marketer, I wonder how many of these customers will buy anything that’s not on...
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Pricing: It Is NOT About The Numbers
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI. Scared of dealing with numbers, marketers,...
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Prime Day, Christmas in July, and How to Drive Sales When No One is Buying
Want to maximize your sales? Then you need to create profitable marketing promotions that follow these 7 steps. The post Prime Day, Christmas in July, and How to Drive Sales When No One is Buying...
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Promotional Plan: How To Create An Effective Calendar To Improve Your Results
Need marketing promotional plan to drive profitable sales? 10 tactics for any business conditions. Applies to B2B, B2C, NFP and/or entrepreneurs. The post Promotional Plan: How To Create An Effective...
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